Your website might be getting visitors, but do you know what they’re doing once they arrive?
Website analytics can help you understand how people find your business, which pages they visit and whether your website is helping you achieve your goals. You don’t need to be a data expert to make sense of the numbers.
In this Lunch & Learn, we’ll break down the basics of website analytics and show you how to use the data to make better decisions about your website and marketing.
We’ll cover:
- Understanding the key website metrics that matter
- Where your website visitors come from
- Which pages attract the most attention
- How to identify what’s working and what needs improvement
- Using Google Analytics to understand visitor behaviour
- Turning website data into practical actions
Whether you’re new to website analytics or want to get more value from the data you already collect, this session will help you understand what your numbers are telling you and what to do next.
Grab your lunch and join us for a practical introduction to understanding your website performance and making your data work for your business.