Tracking your digital marketing doesn’t have to be complicated. Here are the key metrics every small business should keep an eye on - and how to track them easily. 1. Website Traffic Shows how many people visit your site and where they come from (Google, socials,...
Why You Need Both Online and Offline Networking
We all know the value of shaking hands, having a chat over coffee, and connecting face-to-face. But in today’s fast-paced, tech-connected world, digital networking is no longer optional - it’s essential. Whether you're a local business, a freelancer, or a growing...
The Power of a Google Business Profile: Get Found by Local Customers
If you're a small business owner, one of the most powerful (and free!) tools at your fingertips is Google Business Profile (formerly Google My Business). Whether you run a café, offer plumbing services, or sell handmade goods, making sure your business shows up when...
Small Business, Big Picture: How What You Do Helps Your Region as a Whole
We know most people are in business to make a profit but it’s often not the only reason. For many, being in business is also about contributing to the larger community and regional identity. As it happens, businesses that make those contributions are often more...
AI Powered Tools for Small Business
In today's digital age, businesses can enhance their efficiency and contribute to a sustainable future by leveraging digital tools. Here's how digital tools drive sustainability: Reducing Paper Usage: Digital documentation tools like Adobe Acrobat, DocuSign, and...
Stuck in Neutral? seven ideas to Consider When Your New Business is going nowhere
Business can be a lonely place when nobody else is as excited about your new venture as you are. You’ve put in the work, launched your product or service, and… crickets. The excitement turns to anxiety as bills pile up, and reality sets in. This is where many...
Unlocking Effective Speaking Skills for Business Success
Why Speaking Skills Matter In the ever-evolving world of business, strong communication skills are not just an asset—they are a necessity. The ability to clearly articulate ideas, inspire buy-in, and convey critical information can make or break your professional...
Mediation for workplace conflict resolution
Conflict in the workplace is inevitable, but how it is managed can make a significant difference in maintaining a harmonious and productive work environment. Mediation services offer a structured approach to resolving disputes, ensuring that all parties are heard and...
Let’s talk about the conversations you are having in your business
The quality of any relationship is defined by the conversations that take place within it. Whether it’s a friendship, a romantic partnership, or a professional collaboration, the standard of conversations is integral to shaping the depth and richness of that...