If you’re a small business owner, one of the most powerful (and free!) tools at your fingertips is Google Business Profile (formerly Google My Business). Whether you run a café, offer plumbing services, or sell handmade goods, making sure your business shows up when people search online is essential. That’s exactly what Google Business Profile helps you do.
What is a Google Business Profile?
Your Google Business Profile is a free listing that allows your business to appear on Google Search and Google Maps. When people search for your business name, your category (like “hairdresser near me”), or related products and services, your Google Business Profile can be one of the first things they see.
It shows key details like:
- Business name and category
- Address and map location
- Opening hours
- Contact information
- Website link
- Photos
- Customer reviews
Why It Matters for Small Businesses
- Get Found by Local Customers: More than 80% of consumers use Google to find local information. When your business is listed (and optimised!), you’re more likely to appear in the Local Pack – those top few businesses that show up first in search results and maps.
- Build Trust with Reviews: People trust peer recommendations. Your listing allows customers to leave reviews, and good reviews help build credibility. You can also respond to reviews, which shows you’re active and care about your customers.
- Share Updates & Offers: You can post updates, offers, and photos directly to your listing. Whether you’re running a seasonal promotion or changing your trading hours, it’s a great way to keep your audience informed.
- It’s Mobile-Friendly by Default: Many people search for businesses while on the go. Google Business Profiles ensure your info is mobile-ready, making it easy for customers to call, navigate to, or message you from their phones.
Quick Tips to Optimise Your Listing
- Claim & Verify your business on Google Business Profile
- Add accurate contact details and trading hours.
- Upload high-quality photos of your shop, products, and team.
- Encourage customer reviews and reply to them promptly.
- Use keywords in your business description to help people find you.
- Post updates or promotions to keep your profile fresh.
Google Business Profiles are one of the easiest and most effective ways to boost your local visibility. It takes just a few minutes to set up, and the payoff in local traffic and customer trust can be huge.
If you haven’t already claimed your listing, now’s the time. Your future customers are already searching – make sure they can find you.
If you need help with implementing a strategy whether it be social media content, stakeholder engagement, or strategic planning, the team at RBHQ is here to help. Email info@businesshq.org.au or call us on 1300 249 482.
