We know most people are in business to make a profit but it’s often not the only reason. For many, being in business is also about contributing to the larger community and regional identity. As it happens, businesses that make those contributions are often more profitable!
Here’s how your small business can make a significant contribution to your region:
Remember That Your Business is Part of the Regional Brand
Your business plays a crucial role in shaping the unique identity of your region. Impressions of a town or region are not formed at the local Tourist Information Centre. They are shaped by the experiences people have when engaging with local businesses.
- It should go without saying that friendly and helpful service is paramount. The one big advantage that local small businesses have over corporations is the ability to engage and be flexible in accommodating customer needs.
- By highlighting local traditions, culture, and values, you contribute to the community’s identity.
- Getting on board with local initiatives, events and community projects strengthens the community and fosters a sense of belonging.
Telling the Region’s Story Through Your Business
Your business can tell the story of your region through authentic storytelling.
- Share the history and narrative of your region through your website, social media, or in-store displays.
- Promote products and services unique to your region, highlighting their origins and significance.
- Engaging customers with stories about your region creates a deeper connection and loyalty to your business.
Win-Win Collaborations
Forming partnerships with other local businesses can create a win-win situation for everyone involved.
- Participate in or sponsor local events to increase visibility and show your commitment to the community.
- Collaborate on cross-promotions with other businesses to reach a wider audience and share customer bases.
- Building a network of local businesses that support each other through referrals, shared resources, and collective problem-solving can strengthen the entire community. Sometimes these networks are already in place through groups such as your local Chamber of Commerce.
By focusing on these aspects, your small business can make a big impact on your region and reap the rewards. Remember, when your business thrives, so does your community and vice versa. If you need help with implementing a strategy whether it be social media content, stakeholder engagement, or strategic planning, the team at RBHQ is here to help. Email info@businesshq.org.au or call us on 1300 249 482.
