Tracking your digital marketing doesn’t have to be complicated. Here are the key metrics every small business should keep an eye on – and how to track them easily.
1. Website Traffic
Shows how many people visit your site and where they come from (Google, socials, etc.).
Track with: Google Analytics or your website dashboard.
2. Social Media Engagement
Likes, comments, shares – this tells you if your content is connecting.
Track with: Meta Insights or scheduling tools like Later.
3. Email Open & Click Rates
Tells you if your emails are getting attention and driving action.
Track with: Mailchimp, MailerLite, etc.
4. Conversion Rate
The percentage of visitors who take action (buy, book, sign up).
Track with: Google Analytics, ecommerce or booking platforms.
5. Cost Per Click (CPC)
Useful for paid ads – shows how much you’re spending to get results.
Track with: Facebook Ads Manager or Google Ads.
Quick Tips:
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Set a reminder to review your metrics monthly – it only takes 20 minutes and gives you clarity.
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Focus on trends, not just one-off numbers – is engagement improving over time?
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Use free tools – Google Analytics, social insights, and email dashboards are usually enough to get started.
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Track what matters to your goals – if you’re trying to get bookings, focus on conversion rates; if you’re building brand awareness, look at reach and engagement.
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Keep a simple spreadsheet or dashboard – it makes comparing each month easier and helps you spot wins.
By focusing on a few key numbers, you’ll make smarter marketing decisions – without getting overwhelmed by data.
Want help tracking your metrics or understanding what’s working online? Get in touch with the team to see how we can help you on your digital journey.
