Your website collects valuable information every day. The challenge is knowing what it means and how to use it to improve your business.
This beginner-friendly session explains website analytics in plain English, helping you understand where visitors come from, what they’re doing and how to make informed marketing decisions.
You’ll learn:
- The key website metrics that matter
- How people are finding your website
- Identifying pages that need improvement
- Using data to make smarter marketing decisions